Most crypto projects focus so much on tech that their branding feels like an afterthought. Does design really impact adoption, or is it just about looking pretty?
Design makes all the difference in crypto – it's about trust, not just aesthetics. The Clay Global guide on crypto design agency explains how thoughtful UX reduces beginner anxiety (think: clear wallet interfaces) while strong branding helps legitimate projects stand out in a sea of scams. Their case study on redesigning a DeFi platform's onboarding flow shows a 300% increase in completed transactions. Good design isn't decoration; it's how you turn complex tech into something people actually use.