For me, the key attributes of a Marketing Analytics Consulting Firm include experience, clear communication, and solutions to real business problems. It's also crucial that they are familiar with your industry and do not use a generic report. It can make a huge difference to listen to what the client has to say and discuss their objectives prior to making their initial approach. While I was looking into the various consulting firms that specialize in analytics and data-driven decision making, I noticed one name – Datalance.