Herbal Health Healing Forum

Top 5 benefits of using email signatures

1. To make a professional first impression
The simplest but perhaps the most significant benefit. Why? Because first impressions count. An email signature portrays both yourself and your business as one that should be taken seriously.

So, whether you decide to add lots of information about your brand and links to your accreditations or you prefer to keep it simple with your name and company website, including an email signature will always look more professional than not including one.

2. To boost brand awareness
If you are not currently using an email signature, then each time you send an email, you miss an opportunity to spread the word about your business and share your brand with a wider audience. And those missed opportunities really add up when you remember every employee sends on average 1,000 emails a month!

Think about what you include in an email signature. Not just your name and job title but also your company logo and a link to your website. This means that even if the recipient is not currently interested in the products or services you offer, they will still recognize your brand and may become a customer in the future.

3. To enhance your marketing efforts
As a campaign channel, email signature marketing provides the best ROI out of all the possible digital marketing strategies, so you want to make sure you are making the most out of the emails you send out. The benefits of using a signature on email are that you can include a simple link to your current marketing campaigns – or ideally an eye-catching interactive banner – within your email signature template.

The recipient may click on the link themselves, or they may forward your email to someone else who clicks on the link.

4. To increase social media followers
If you are looking for a quick and easy way to increase your social media following, then an email signature is the way to go. All you need to do is add interactive social media icons to your signature – linked to your actively managed social profiles – and then sit back and watch as your numbers soar.

5. To promote content
Arguably one of the top benefits of HTML email signature, you can add links to any relevant content that you have created. This could be a blog post, an article, a press release, an eBook, or basically any piece of content that you think would add value to the recipient’s experience.



Hope this helps,
J Wick